Product marketing is the process of promoting and selling a product to an audience. Product marketing, as opposed to product management, deals with more outbound marketing or customer-facing task.
Product marketing in a Business addresses four important strategic questions:
Product marketing in a Business addresses four important strategic questions:
- What products will be offered.
- Who will be the target customers (i.e., the boundaries of the market segments to be served)?
- How will the products reach those customers (i.e., the distribution channel and are there viable possibilities that create a solid business model)?
- At what price should the products be offered?
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